Viren Fernandes

Stories with soul, Conversations that captivate, Messages that matter

Contact meSee my work

About me

My story

The key to human connection is honesty

I believe that honesty is the highest form of intimacy.

I work to provide creative solutions that spark change and generate lasting connections through authentic interactions.

From massive megacorporations to early-stage startups, I have helped brands connect with their people, through demonstrations not declarations, actions not announcements.

Have a project I can contribute to? I'd love to collaborate!

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Expertise

What I do

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I help organisations create relatable, open and authentic personalities, by making the humans who work there, and all those who interact with them, a part of the story.

See branding projects

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I encourage brands to choose sincerity, clarity and honesty in their messaging, over ambiguity, jargon and condescension. To trust customers to think for themselves.

See copywriting projects

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I help companies open up and affirm their human, vulnerable side through genuine stories, emotions and experiences. Where there’s an open door, friends stop by.

See content projects

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I work with companies to create powerful ideas, built on an understanding that welcomes the customer to be part of the process. Because brands must listen before they speak.

See strategy projects

Venn I have Skillz
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Summary of skills

  • Insight-based communication strategy
    Proven results in using well-researched, insight-driven communication strategy to influence consumer perception and business performance
  • Creative writing, communication and storytelling
    Composing and directing storytelling and communications with brand-distinctive style and tone through multiple media
  • Management & Leadership
    Supervising mixed-discipline teams, project management, training and mentoring, new business pitches and presentations, performance reports
  • Technical & Computer skills
    Familiar with the social media space and associated tools, basic working knowledge of WordPress, CMS, web development, Adobe Suite
  • Download résumé

Note-worthy projects

Work that made waves

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Lenovo + YUWA | Pitch to Her

Elevating a partnership between a tech giant and a non-profit organization in rural India to one that made a real-world impact, beyond a mere cabinet full of expensive computers.

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“They listened, and took a nuanced approach to the challenge… spent hours talking with us before crafting their messaging, portraying the Yuwa girls as heroes.”

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Franz Gastler Executive director & co-founder, YUWA
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The Billboard that Breathes

A little idea to show the people of Bengaluru how air pollution affects them. This simple idea has since travelled to multiple cities across India and made news around the world.

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“ Alarming Billboard Highlights Air Pollution Crisis — These are your lungs. These are your lungs on air pollution. Any questions? ”

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Brut America Digital platform for short news videos
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Lenovo + YUWA | Girls with Goals

A first-of-its-kind unscripted branded content documentary film that took the audience along on Team YUWA's 2-week journey to one of the world's largest youth soccer tournaments.

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“All brands work for authenticity, but it matters how well the campaign is executed... Having the right-minded (creative) partners is also important.”

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Bhaskar Choudhuri CMO, Lenovo Asia Pacific
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Lenovo #GoodWeird Stories

Authentic stories of individuals who embrace the unexpected. Though commissioned for India, these videos were eventually released in multiple countries.

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“...the campaign really brings all of these forces to life, in a clever and engaging way that’s genuine to the purpose of our products.”

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Quinn O’Brien Vice President, Global Marketing, Lenovo
Clients

Brands I've worked with

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